/ Our Brand

The Brand

Guaranty Trust Bank is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualize the popular phrase; The Customer Is King.

Our style of operation, staff conduct and service delivery models are built on 8 core principles aptly dubbed; The Orange Rules in line with the Bank's vibrant Orange corporate colour.

Why Orange?

  • Orange is a joyous colour
  • Orange frees and releases emotion
  • Orange evokes a feeling of warmth
  • Orange demands attention
  • Orange stimulates the mind
  • Orange indicates a person who is sociable and loves to be in the company of others; a person who has loads of energy, exciting and fun to be with.
  • Orange relates to a person who has great practical-hands on-skills.
  • Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech. They are good-natured and gregarious and do not like to be left alone.

Orange Rules

The Orange Rules are principles for progression, success, relationships and life. They guide our approach to banking and everything we do.

Orange rule 1
We are straightforward, direct and easy to deal with, making the complex uncomplicated.
Orange rule 2
We are thorough and efficient, always inspiring confidence.
Orange rule 3
This is our major strength; we're constantly improving on our ability to delight our customers.
Orange rule 4
We enjoy working together to fulfil customers' needs, building mutually rewarding relationships.
Orange rule 5
We stand out from the crowd, always refreshing, always beyond the ordinary.
Orange rule 6
We are reliable, what we say is what we do; trust us to always do what is right.
Social Responsibility
Orange rule 7
We care, we believe in building and sharing for the good of all.
Orange rule 8
We evoke inspiration and respect, our originality is second to none, we are bold, classy and always setting the pace.